Practice of carrying out of election campaign in foreign states (the USA instance).

Abstract

The author examined the practice of carrying out of election campaign in the USA as a state with significant positive potential in this field. The paper includes analysis of foreign methodology of electoral marketing, operation of marketing and consulting services. It was substantiated that even innovative methods should not be patterned by national domestic political scientists. The author came to conclusion that all electoral experience, which is accumulated by foreign political science, should be examined on the assumption of Ukrainian social and political realities.