Features of branding policies of Bulgaria and Romania.
Keywords:
nation branding, country brand, Bulgaria, RomaniaAbstract
The article deals with factors that affect branding policy of CEE countries. The key tasks for using nation-branding technologies by these countries were identified. The main attention is paid to the experience of Bulgaria and Romania in this field. Among other things, institutional and policy dimensions of nation branding policies were considered, political factors that influenced its formation were analysed, successful and unsuccessful experience of countries in this area was determined.References
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