Media and Communication mechanisms and tools formation of Symbolic politics

Abstract

Two groups of factors focused on the formation of symbolic politics are characterized: 1) media mechanisms (mass communication, digital platforms, propaganda campaigns), implemented using such tools as television broadcasts, radio broadcasts, online publications, political advertising, social networks, blogs, videos, infographics, etc.; 2) communicative mechanisms (rhetorical strategies, language policy, discursive practices, symbolic narratives), implemented using such tools as political speeches, parliamentary speeches, press conferences, slogans, slogans, language standards, metaphors, ideological constructs, symbolic gestures, public actions, etc. The concepts of “symbolic politics”, “mechanisms of symbolic politics”, “tools of symbolic politics” are considered. Informational methods of transmitting political symbols into mass consciousness are identified. The nature of the transmission of symbolic meanings from political elites to the general population is clarified. It is determined that symbolic politics functions as a powerful tool for forming collective identity, consolidating society around democratic values, legitimizing government decisions, and mobilizing public support. It is substantiated that symbolic politics is a purposeful activity of political subjects to create and disseminate semantic constructs that are capable of both strengthening social unity and serving as a tool for political manipulation. It is concluded that symbolic politics is a powerful force that shapes the idea of the directions of unification of the nation around a common goal; contributes to the creation of a new Ukrainian identity, liberation from Soviet stereotypes, and Ukraine's entry into the European family of nations; serves as an important means of strengthening public trust and consolidating citizens around common democratic values; is an important component of democratic culture and a guarantee of the stability of democratic institutions.