Political and management technologies of achieving the capacity of a territorial community: ukrainian context

Abstract

The article is devoted to identifying the specifics of the application of political and managerial technologies in the process of achieving the capacity of a territorial community in Ukraine. The theoretical and methodological foundations of the study in considering the issues of the capacity of the territorial community and political and managerial technologies aimed at its achievement were both general scientific methods of cognition and special methods of political science. In particular, descriptive, analytical, empirical, comparative methods were used. Also, historical, systemic methods of analysis were used in the study. The features of the category of capacity in public administration discourse are revealed. It is noted that a capable territorial community is the basis for successful democratic transformations in the state. The criteria for assessing the level of capacity of territorial communities are considered. It is argued that it is important to focus attention on building trust between community residents and people's trust in the authorities. It is the successful branding of territories that can determine a corresponding increase in the level of trust. The lack of trust between people indicates, first of all, a deep problem - the lack of formation of a common powerful collective identity in territorial communities. Constructive models of collective identity can increase the self-esteem of the population of individual territories and contribute to the emergence of self-government initiatives. It is stated that political and managerial technologies aimed at achieving the capacity of territorial communities should be oriented towards identifying the potential of a certain territory within the state, in particular, regarding the implementation of key ideas, goods, and services. Also, in the arsenal of political and managerial technologies for territorial communities, the direction of promoting ideas, goods, and services that a certain territory is capable of generating on a national and international scale is important. To this end, the first step should be to identify the competitive advantages of the territory. Competitive advantages are identified based on an assessment of the available resources (human, economic, natural, etc.) and the potential for their implementation.