Communication process as political interaction between mass media and political propaganda

Abstract

The article is devoted to studying the political interaction between the media and political propaganda since only through a correct understanding of this relationship and the independence of the media are democratic transformations possible. In particular, attention is drawn to the intensive development of communication technologies in the modern globalised world, which leads to the fact that a person receives propaganda content under the guise of an information product. Particular attention is paid to the problem of providing truthful information to citizens and the reasons that affect it. It should be noted that this issue is particularly acute today, as the media’s profits depend on advertising, and the more citizens are interested in information that is presented truthfully, the more income will be generated, and vice versa, so it is more profitable to endure criticism than to lose income.
A significant problem raised in the article is demassification when a citizen chooses the information that they want. However, it is worth noting that not every individual can choose it because the influence of the media in the state creates a collective consciousness "united by an atmospheric shell, when certain qualities of individuals mutually mark each other, and their actions merge in unison, guided by the general flow of ideas and passions" influenced by the media.
The purpose of the study is to examine the main categories, such as political propaganda, mass media, and demassification, as well as the controversial issues related to the interaction of the media with political propaganda. Particular attention is paid to the study of the dependence of political power on the media and the consequences of this process.